Our story

Family-run. Stitch-obsessed. Proudly part of the Irish Dance community.

Our Beginning

Started with one cape

Shamrock Stitchery began in a spare bedroom, with a single-needle machine and an order for one championship cape from a local Irish Dance school. That cape came back the following year — and then the school's solo dresses, then their competition bags, then their crown order for the regional Oireachtas.

Twelve years later, we're still that same small team, still stitching one careful piece at a time. Only now we do it across 34 states, Ireland, and the UK — for dance schools, champions, and families who want their keepsakes done right.

Our promise hasn't changed: every piece out our door is something we'd be proud to hand a dancer at the top of a podium.

What We Stand For

Our values

Quality Over Quantity

We intentionally keep our order book small enough to personally inspect every finished piece. It means we're sometimes booked out — but it's why we've never had a crown return.

Honest Communication

If a timeline's tight, we'll tell you. If a design won't stitch well, we'll explain why and suggest alternatives. You'll always know where your order stands.

Community First

We're Irish Dance parents and grandparents ourselves. We sponsor local feiseanna, donate to charity dance events, and never forget who we're making these pieces for.

Respect for Tradition

Celtic knotwork, Gaelic text, and the symbols of Irish Dance carry real meaning. We research, we ask, and we treat every cultural element with the care it deserves.

The Team

Small shop, big hearts

You'll get to know us on a first-name basis. Here's who you'll meet.

MC

Maeve Callahan

Founder & Lead Embroiderer

Third-generation seamstress and former Irish Dance mom. Maeve digitizes every crown and cape that leaves the studio.

DC

Declan Callahan

Operations & Fulfillment

Keeps the schedule honest and the packages moving. The one who'll call you when your order's ready to ship.

NF

Niamh Fitzgerald

Design & Finishing

Former competitive dancer turned designer. Hand-stitches every clasp, trim, and jewel accent on our capes and crowns.

Since 2014

A decade and counting

12+
Years of Craft
4,200+
Pieces Stitched
180+
Dance Schools
34
States + Ireland + UK

Work with a shop that cares

When you order from Shamrock, you're working with the people who'll actually be stitching your piece.

Say Hello